The Quadrant

Cove is a two parted fashion proposal that was founded by Mr. Shema Kaitekirwa in the year 2013. Through rigorous brainstorming and polishing of the idea, associates Mr. Bongi Mthembu and Ntando Mkhwanazi became a part of the core team to this business venture. 

As mentioned, Cove is a two-parted business looking to satisfy a gap in both online retail in South Africa and the Fashion Industry as a whole. The first and most prominent part of the business is the online/social media side, where consumers have the ability to log onto the site (www.covefashion.co.za) and buy items of fashion from a wide variety of brands at cheaper prices than other outlets. Cove seeks to be associated with the consumer with a high fashion sense, the consumer that voices their opinion on what they like and the consumer that seeks to express themselves through the clothes that they wear. In this vain, we try to have products that are of a certain 'level' so as to attract the 'right consumer'. To add to this image the brand Cove is trying to portray, the website has a social networking side to it in which various users may upload three outfits which best represent who they are. This idea was thought about by the team as a potential way that users can engage with others on various outfits and ultimately to have trends take off from the Cove Fashion Site. 

The South African fashion industry is relatively small when compared on the international stage, which we at Cove find very alarming seeing as the country is so diverse and culture plays a huge role on how people in this country dress. Through Cove we as a team look to change that, through providing people with a platform to show the world what the typical South African chooses to wear and hopefully starting trends in the process. Cove is way that potential designers that do not have the resources available to them can show the world who they are. it is also a way that the average 'glamour girl/boy' can show their preferences to others and discuss. The second side to Cove is a fashion application that will profoundly change the way online shopping is done. This is still under construction.